January 03, 2011

Dear Valued Producer,

We are proud to announce that AmTrust Financial Services, Inc. (“AmTrust”) has acquired Builders & Tradesmen's Insurance Services, Inc. (“BTIS”). As a wholly owned AmTrust company, BTIS is very excited about the opportunity for future growth.

The operation of BTIS shall be business as usual. BTIS will continue to provide you with outstanding products and services as an intermediary for multiple insurance carriers. In addition, BTIS is now part of the AmTrust family. This will enable BTIS to deliver a larger suite of products and services through our industry leading Victory online platform. Soon, you will see improvements, including new product offerings and enhanced income opportunities. Rest assured that the people at BTIS you have become accustomed to working with will remain. The current management group, including Norbert, Paul, Lisa, Jeff, and Jeff will also continue to manage BTIS and will work to continually improve our products and services.

AmTrust (NASDAQ: AFSI) is a multinational specialty property and casualty insurance holding company, rated A IX by A.M. Best Co., with operations in the United States, Europe and Bermuda. AmTrust principally provides workers’ compensation, commercial packages and customized property and casualty coverages for small businesses, and extended warranty coverages for consumer and commercial goods. The partnership of AmTrust and BTIS provides a strategic alliance to foster the growth of BTIS while maintaining its role as an insurance intermediary with multiple carrier partners and products.

Please contact us with any questions, comments or concerns. We look forward to continuing our relationship and a very bright future together.

Sincerely,

Norbert Hohlbein
President
Builders & Tradesmen's Insurance Services, Inc.